Hyper-personalization is an extension of traditional personalization techniques used in marketing. For example, using a customer’s name in an email or sending a coupon on their birthday. While traditional personalization only used limited customer data, hyper-personalization is based on a wide variety of provided and collected data.
Source : https://datafloq.com/read/leveraging-big-data-hyper-personalization/7809
Date : February 26, 2020 at 08:07PM
Tag(s) : #DATA ENG
