#Privacy: Big data – marketing’s scariest buzz word

Like most other business professionals, modern marketers have access to an increasingly large amount of data. However, although organisations are great at gathering ‘big data’ and creating huge data sets, they’re not great at understanding its value or outputting and integrating it in an effective way.

Source : https://gdpr.report/news/2019/11/13/privacy-big-data-marketings-scariest-buzz-word/

Date : November 13, 2019 at 11:53AM

Tag(s) : #RGPD ENG