Sales and marketing analytics is one of the most high-profile focus areas for organizations today, and for good reason – it’s the place to look to boost revenues. Savvy executives are already on board with the impact – in a survey of senior sales and marketing executives, McKinsey finds that “extensive users of customer analytics are significantly more likely to outperform the market.”
Date : November 27, 2019 at 03:06PM
Tag(s) : #DATA ENG
