A persona is an imaginary figure representing a segment of real people, and it is a communicative design technique aimed at enhanced user understanding. Through several decades of use, personas were data structures, static frameworks user attributes with no interactivity.
Source : https://www.technologyreview.com/2021/03/11/1020207/making-better-decisions-with-big-data-personas/
Date : March 11, 2021 at 04:05PM
Tag(s) : Laboratoire de recherche
