Improving data strategy to create the best customer experiences

Businesses today have a wealth of information to draw upon. It comes from customer touchpoints, mobile interactions, internet-of-things (IoT) devices, e-commerce transactions, and many more sources. And corporate governance has made it easier to comply with data privacy rules, so organizations can be confident about the data quality.

Source : https://www.technologyreview.com/2020/06/22/1004025/improving-data-strategy-to-create-the-best-customer-experiences/

Date : June 22, 2020 at 06:25PM

Tag(s) : Laboratoire de recherche