The US Super Bowl has become as much about the football and half-time performances as it has about the ads. And this year’s game was notable not just for J Lo and Shakira, but a less visible innovation – blockchain-based digital advertising by Avocados from Mexico.
Source : https://www.cmo.com.au/article/671101/can-blockchain-deliver-its-big-advertising-promises/
Date : February 20, 2020 at 12:00AM
Tag(s) : Médias internationaux
