McDonald’s, Nestlé and Virgin Media trial blockchain in media buys

The Drum

McDonald’s, Virgin Media and Nestlé are the first brands to sign up for a blockchain pilot spearheaded by the Joint Industry Committee for Web Standards (Jicwebs), with the aim of increasing trust and transparency in digital advertising. The cross…

Source : https://www.thedrum.com/news/2019/07/16/mcdonald-s-nestl-and-virgin-media-trial-blockchain-media-buys